Shelby Barrett is a Creative Director & Strategist in NYC.
I help brands find their voice, develop ideas quickly, and make confident creative decisions.
Brand identity and positioning for EVEN, a premium golf bag brand, including brand position testing to identify the most compelling space for the brand to own.
EVEN Branding and Testing
Repositioning and brand refresh for Top Tier Admissions, creating a more sophisticated and premium identity while maintaining the brand’s warmth and approachability.
Top Tier Admissions Rebrand
Collaborative video development based on winning ad strategies.
TED Video
Repositioning DIG INN to reach new customers, using creative testing to validate brand messaging and inform the development of ads, organic content, and landing pages.
DIG INN
Developing and testing three distinct brand territories for Palet, a conceptual drink tablet, translating each positioning into creative systems across social, advertising, and campaign assets.
PALET Case Study
Rebranding and positioning for Sesh, a hard seltzer brand, using competitive research and strategic testing to identify a distinctive position and translate it into a bold, contemporary identity.
SESH Cocktail Meets Seltzer
Seasonal playlist artwork inspired by what I’m listening to, blending music discovery with graphic experimentation.