Spark No. 9 has an ongoing relationship with Nadex, a day trading platform. They were looking for a promo video (above) to promote their online classes. But I’ve also designed and edited promo videos for their trading platform (shown below). We’ve developed 4 directions to text, all distinct from each other.
mavericks only
Is all about breaking from the pack, and that Nadex is a place that puts your uniqueness and independent thinking to work.
All have a mixture of lifestyle and graphic elements and each have visuals and music that align to each lens really using volatility and opportunity in copy,
Utilizing speed in animation effects and exciting footage builds a foundation
Gaming
Idea of trading as entertainment, thrilling, an opportunity for control and skill. In the creative we really took advantage of that 80’s neon aesthetic and targeted those using language like “level up”.
Education
Calls out day traders, emphasizes skill growth in a way that encourages confidence and reward those who want to learn. This is a softer, friendlier direction with more subtle audio and graphic treatment in comparison to others.
you
This position emphasizes independence, calls out day traders directly, and is more straight forward in messaging.